Leadership & Ownership

Built by Agents, For Agents.

12 Live is owned and operated by James Houston and Whitwell Kelly, both seasoned insurance leaders and accomplished entrepreneurs. We built what we needed for our own multi-million dollar agencies.

James Houston
Co-Founder

James Houston

Operates one of the largest agencies in the DC metro with multi-state reach across VA, MD, WV, DC, and DE. Specializes in agency operations, tax, and high-performance communication systems.

  • Operates top-tier agency in DC metro
  • Multi-state reach (VA, MD, WV, DC, DE)
  • 56.9% New Business Growth record
  • Agency tax & operational specialist
Whitwell Kelly
Co-Founder

Whitwell Kelly

Industry leader since 2015, Rookie of the Year in 2017, Best in Zone for ALR production. Dedicated to building high-converting, compliant telemarketing and managed workforce teams.

  • Rookie of the Year honoree (2017)
  • Owns multiple premier agencies
  • Best in Zone for ALR production
  • High-conversion telemarketing specialist
Operating Identity

Real Conversations. Professional Representation.

12 Live Telemarketing provides professional communication support for businesses that need reliable assistance connecting with prospects and customers. Our team focuses on courteous, clear, and professional conversations designed around each client's communication needs.

12 Live Telemarketing is operated by 12 Live Marketing LLC. We uphold strict compliance-conscious messaging practices designed around applicable consent, carrier guidelines, and consumer trust.